Filipe’s father, Celso, used to live in Milan and Filipe went to med school there. When his father would visit him and his friends, he always brought port, olives, and olive oil that had been made with their own fruit. One day Felipe’s father’s and his own friends asked if they could have more of the olive oil. They were surprised and asked why, as the family would get sick of it, but the friends kept asking.
They took their olives to the Italian Guru of Extra Virgin Olive Oil, Professor Fontanasa of the University of Perugia, and consulted with him to see if he could help them make good olive oil . He taught Felipe and his father how to make the oil, and his father rushed back home and bought a mill to produce oil but had no one to actually make it.
As a result, Felipe went home from Italy to help and ended up being alone working the mill. The olives kept arriving, but he had no clue what to do . He spent his very first harvest on the telephone, making oil by being told which buttons to press. The result was one of the best olive oils in the world and for sure Felipe was not the champ – it was the fruit and the Terroir. Grande Escolha means Great Selection
Click here for a list of awards CARM has won for their wine and olive oil.