Recognized for introducing new ways to improve the
quality of its cheese, specialty products, and the transparency of its
sourcing, while reducing the environmental impact of its operations
Long Island City, NY, April 11, 2019 – Forever Cheese, pioneering importer of cheese and specialty
foods, was honored
by Whole Foods Market with the
Raising the Bar for Quality award at the company’s Supplier Awards ceremony in
Austin, Texas. The annual awards recognize suppliers that embody Whole Foods
Market’s mission and values through a proven commitment to quality,
environmental stewardship, organic integrity, innovation, and partnership.
Forever Cheese imports
artisan cheese and specialty foods from Italy, Spain, Portugal, and Croatia. Throughout
its 20 years in business, it has been dedicated to sourcing the finest cheeses
and accompaniments under a variety of brands, including Mitica®, its proprietary
brand. Mitica® represents Forever Cheese in the marketplace and puts a name to
the selection and quality for which the importer is known. One example is
Mitica® Parmigiano Reggiano 24 Month, which comes from specific farms selected
for their superior quality and artistry. Forever Cheese and Whole Foods Market
worked in tandem to choose farms exclusively for its stores. Each year, during
Whole Foods Market’s annual “Parm Crack” event, a wheel of the cheese is
cracked in every store across the country.
Forever Cheese’s selection
is expertly sourced and curated by its two co-founders, Michele Buster and
Pierluigi Sini. They focus on the most exceptional, unique, and authentic
products and promote the stories of their producers, putting the education of
customers at the forefront. Their partnership with Whole Foods Market dates
back to 1994, when they were importing just Genuine Fulvi® Pecorino Romano and
a few traditional Italian cheeses, all made by Sini’s family. They now stock
just under 500 products, including many exclusive cheeses as well as
charcuterie, nuts, chocolate, and honey.
“We are extremely honored to be chosen for this incredible award,”
explains Michele Buster, co-founder of Forever Cheese. “Our company values
align with Whole Foods Market’s and our partnership has always been very
important to us. They are passionate and committed to educating their team
members and customers, which has helped to increase the popularity of specialty
cheese long term. We are proud to have grown with them over the past 25 years.”
Forever Cheese was one of 28 suppliers recognized this year. The
honorees were selected by Whole Foods Market category experts and buyers who
work closely with suppliers on a daily basis.
About Forever Cheese: Forever Cheese imports artisan cheeses
and accompaniments from Italy, Spain, Portugal, and Croatia. It is driven by
its passion for discovering exceptional products, many of which are sold under
the brand name Mitica®. The company pioneered important products that are now
integral to today’s market, including Drunken Goat®, Genuine Fulvi® Pecorino
Romano, Mitica® Marcona Almonds, and Mitica® Fig and Date Cakes. Founders
Michele Buster and Pierluigi Sini personally hand-select each item directly
from their producers. It is their goal to have each one taste as if you were
eating it in its native country. Learn more at forevercheese.psdcoding.co.
