This year is incredibly exciting for us at Forever Cheese. After a period of growth and change, including the arrival of our new CEO Tyler Hawes, the relocation of our office to the heart of Manhattan, and the expansion of our team, we stand poised for an extraordinary future. As we’ve grown, we’ve engaged in many conversations about the place we hold in the specialty food industry, where we’re headed, and what our values are. Through these conversations we realized it was time for a distinctive Forever Cheese logo, a visual representation that has eluded us until now. You’ll see this logo come to life across our website, social media platforms, various marketing materials and at upcoming trade shows. And it’s perfect timing – our new logo arrives just in time to mark our 25th anniversary!
The new logo emphasizes the word “forever,” an endearing nickname used by industry insiders to describe our company. The shape of the “f” in an infinity symbol is a subtle nod to our name and signifies our enduring presence. Our branding is punctuated by vibrant illustrations that have been created by Forever Cheese employee Ji Soo Hong. Collectively, these elements authentically capture the essence of who we are – champions of artisanship and enthusiasts of specialty food.
Aligned with our new branding, we’ve further defined our mission: “to discover, import, and celebrate the best cheeses and specialty foods from our family of producers. “Looking ahead, our vision is to bring our products to a wider audience, inspiring interest and appreciation for the diversity of flavors and cultures they represent. At this time of celebration, we want to express our heartfelt gratitude for your unwavering support over the years.
